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Today was my first of 11 days in a row off work. Although Suzanne still worked today (and tomorrow), I still used it as day one of our little "Staycation" of the coming week. So I left Matthew with Mary and used the day to take Thomas to the Zoo solo. We had registered him for another of their educational programs - this one a 1 1/2 hour session titled "Habitat Discoveries."

We had a wonderful, relaxing day - father and son.

We got to the zoo about an hour early and walked around a bit before his program, seeing some bears and penguins. Thomas loves the "zoo programs", as he calls them. 

Honestly, I think the education programs for kids at the St. Louis Zoo are one of the best kept secrets in St. Louis. As Zoo members, it's easy to pick a few, since we get registration priority and a discount on the fees (plus the other benefits like free parking in the Zoo lots, discounts all over the Zoo, etc.)

Today's program, "Habitat Discoveries" helped him learn about the traits of an animal ("What makes an animal an animal?") and the attributes that are necessary in an animal's habitat (shelter, food, water, space.) It was great. We learned, built habitats, explored habitats, and pet animals. Fantastic job, Mr. Michael from the Zoo!

A funny interchange from the start of the program:
Mr. Michael: [Holds up a rock] Is this an animal?
Kid: No. It's a rock.
Mr. Michael: How do we know it's not an animal?
Kid: Because it's a rock.

After the program, we visited the new Stingrays at Caribbean Cove to see and pet the stingrays. This new attraction at the Zoo is awesome! I pet my first stingray today, and was happy Thomas convinced me to check it out with him.

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Then we walked around some more of the Zoo - we had set a goal of seeing kangaroos, since Thomas had never seen the kangaroos on a previous visit (or so he claims, at least.) We saw the kangaroos and a bunch of other animals up around the Red Rocks corner of the Zoo. In fact, Thomas informed me that the Somali Wild Ass at the Zoo is the one that Mary and Joseph borrowed to ride to Bethlehem to give birth to Jesus. That's a heck of an old ass.

Thomas talked me into a bonus: a lunch of a pretzel and a bottle of water. Smart kid.

As we left the Zoo, we met Byron von Rosenberg, the author of I Don't Want to Kiss a Llama. He read us the book (it's great!) and we bought an autographed copy. It was a fantastic bed time story tonight.

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Today got me really excited about our plans for the coming days as we enjoy the weekend and next week as family.

Tomorrow for me: a solo sabbatical day to catch up on reading, writing, and reflection.

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This month, all comments on all posts score you entries into a drawing for a $25 Starbucks Card. Click here for info, or to subscribe to email updates of new posts. Every word of every comment in July equals one entry, so share your thoughts and feedback below.
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Starting NOW, through the month of July, every WORD in every comment you make on a post here on BreadAlive.com will earn one entry into a drawing - to be held August 1 - for a $25 Starbucks Card.

The more words in the more comments you post here on BreadAlive.com in June the more chances you have to win. Comments on any post (even older ones) count. The identity for your entry will come from your identity as a commenter.

Comments here on the blog count toward the contest.

Keep it clean, thoughtful, and Christian. Any posts that don't fit in will be deleted, and the respective entry in the drawing voided.

I'd encourage you to follow BreadAlive in your RSS reader, subscribe via email, or follow on Twitter and/or Facebook to stay on top of new posts and find things on which to comment.

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giftCard-Borders.jpgI ran a contest here on Bread Alive through the month of June - every single word that you posted in every comment on the blog in the month of June secured you one entry in a drawing for a $25 Borders Gift Card.

The entries in the drawing stacked up as follows, based on the words from each person's comments through the month:
Dutchman: 233
Maggi D.: 198
Mary Jo: 174
Reaganite Republican: 139
Mary K.: 121
Gareth W.: 76
Rita H.: 72
Elizabeth K.: 71
Jeanne S.: 65
John G.: 48
Joe M.: 32
Heidi D.: 23
Jenn L.: 23
Ben M.: 4

And after putting together the entries for each and pulling out of Thomas big crayon box here in the office, the winner is...

MAGGI D.!

Congratulations, Maggi. I'll email you to work out how to get the gift card to you.
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Perfect timing, just as I get ready to take Thomas to another Zoo program tomorrow (Habitat Discoveries). Jeff posted this on Facebook - I knew he was my Best Man for a reason...

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Via American Papist...

U2's Bono told Rolling Stone, in a recent interview, that the song Magnificent, from the band's new album "No Line on the Horizon" is inspired by the Blessed Virgin Mary, specifically the Magnificat (the famous Song of Mary in the Gospel of Luke)...

"All music for me is worship of one kind or another," says Bono. "Magnificent was inspired by the Magnificat, a passage from the Gospel of Luke in the voice of the Virgin Mary that was previously set to music by Bach... There's this theme running through the album of surrender and devotion and all the things I find really difficult."

Check out the music video:

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So not everyone is always happy with what their elected representatives. But now, thanks to Santa Cruz, CA, we can all get a glimpse of what our elected representatives sometimes have to see of us. And it ain't all pretty. Actually, some of it's downright funny. 

This week in Public Comment...

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amazon.jpgI was intrigued last night by Amazon.com's request for fans to make their new ad for them (read about it at FutureLab.)

Basically, they'll give $10,000 each to the creator of two winning entries.

FutureLab is down on it, criticizing Amazon for not capitalizing on the strengths of their brand (books, writers, words, etc.) and for relying on TV and promoting it through old school PR channels.

But, I'd like to just continue the intelligence for a moment.

Let's assume Amazon had already made the strategic decision to run a TV ad - maybe it's for holiday this year.

They could pay an agency. Assuming a blended hourly rate of $150/hour, $10,000 buys them about 65-70 hours of time - that's less than a week of an art director and a copywriter. (Yep, no account service time, etc., etc.)

Or for 2 x $10,000, they get two spots from fans, the potential for a ton of social media hype (like this blog post), and a flood more ideas for future spots.

Crowdsourcing your creative, anyone? Haven't we been reading and writing about this very idea for almost a decade?
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"Tag Line Guru" has named the Most Influential Advertising Tag Lines Since 1948

My opinion? Someone forgot a few.

I don't use the brand, but shouldn't "Can you hear me now?" be up there above at least one or two of these? It's not even in the top 100. And some of those down in th 40s and 50s. Seriously? Below some of those in the 20s and 30s? What culture have some of the voters been living in? Under a rock, perhaps?

Here are the top ten:
1. Got milk? (1993) California Milk Processor Board 
2. Don't leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Where's the beef? (1984) Wendy's
5. You're in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10.Takes a licking and keeps on ticking. (1956) Timex
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Some good news today for friends and family who are out of work. Reports the St. Louis Business Journal (emphasis added):

Ameren Illinois Utilities is giving one-time grants of up to $300 to customers who were laid-off since December.

In order to qualify, a residential electric customer must provide documentation of unemployment, such as confirmation of an unemployment insurance claim.

There is a limit of one grant per household.

A total of $2.2 million is available for grants.

The funds are part of the Illinois rate relief package adopted by the Illinois General Assembly and signed into law in 2007.


All comments count toward the June giveaway of the $25 Borders gift card. Remember... through the month of June, every WORD in every comment you make on a post here on BreadAlive.com will earn one entry into a drawing - to be held July 1 - for a $25 Borders gift card.
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And to be perfectly honest, so will I.

Toy Story 3 teaser. Awesome!


Seriously, though. June 18, 2010? A whole year to wait!?!
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Here's a great gift idea for the book-loving dad in your life... and you can buy it and send it right now from the comfort of your computer chair. That's right. You can purchase it online and email it to your dad or any other dad you choose. Or, if you prefer, you can mail it or print it out to give it to him.

What is it, you ask? An Amazon.com Gift Card.

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And, in the interest of full disclosure, when you give one via one of these links you help BreadAlive by allowing us to earn a referral fee on your gift card purchase. So you're really giving to two dads in one gift. How cool is that?

Amazon.com Gift Cards are available individually in increments of $10, $25, or $50, or you can buy them in bulk. You can email them to the recipient, print them to enclose in an old-school card, or have them mailed to the recipient. Check 'em out!
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Today's St. Louis Post Dispatch asks the question "Can the Arch grounds include Illinois?"

Wow. It'd be pretty cool (spoken as a true IL sider), but does anyone else see the irony in the "Jefferson National Expansion Monument" (a monument of the United States' expansion west-ward) expanding to the east?

The National Park Service is backing a plan that calls for growing the park into Illinois, potentially making good on a decades-old dream of extending the Arch grounds into East St. Louis. 

Under that approach, the East St. Louis waterfront would be included in a competition -- similar to the one that led to the construction of Eero Saarinen's iconic sculpture -- to revamp the entire park. 

Additional ideas include linking the shorelines with a water taxi or even building a grass-covered "Eco Arch" opposite the existing Arch. 

The common goal: Connecting the region, while providing a grand view of the 630-foot monument.


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The proposed "Eco Arch," a 30-acre site across the river from the Arch grounds that would feature a large sculpture and an amphitheater.
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Check that out. I scored a 95% on the "2009 GMAC Insurance National Drivers Test."

Give it a spin and let me know how you score.
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Starting NOW, through the month of June, every WORD in every comment you make on a post here on BreadAlive.com will earn one entry into a drawing - to be held July 1 - for a $25 Borders gift card.

The more words in the more comments you post here on BreadAlive.com in June the more chances you have to win. Comments on any post (even older ones) count. The identity for your entry will come from your identity as a commenter.

Comments here on the blog count toward the contest.

Keep it clean, thoughtful, and Christian. Any posts that don't fit in will be deleted, and the respective entry in the drawing voided.

I'd encourage you to follow BreadAlive in your RSS reader, subscribe via email, or follow on Twitter and/or Facebook to stay on top of new posts and find things on which to comment.

Comment away... and good luck!
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...He can write his name...

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Forward...

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And backward...

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whitehousegate.jpgMan, regardless of politics, I feel sorry for these kids. From the DC area NBC affiliate:

Thursday was supposed to be the highlight of the year for more than 100 kindergarteners from Stafford County, Va. They got up early and took a chartered bus to the White House for a school field trip. But when they arrived, all the 5-year-olds got was a lesson in disappointment.

The buses from Conway Elementary arrived at 1600 Pennsylvania Avenue a little later than planned, and they were locked out.

"We were going to the White House, but we couldn't get in so I felt sad," 5-year-old Cameron Stine said.

Parents say they were just 10 minutes late for their scheduled tour. School officials say White House staff said they needed to get ready for the president's event with the Super Bowl champion Pittsburgh Steelers, so they couldn't come in.

"I was angry cause they were disappointed," parent and chaperone Paty Stine said.

The Steelers and the Obama administration used their time together to create 3,000 care packages for U.S. troops as part of a Wounded Warriors initiative.

A lot of preparing had gone into the trip. Conway Elementary teachers had been planning the trip for months, each child paid $20 for a seat on the chartered bus, and names were submitted to the White House for clearance.

Parents say they tried to make it on time, but their chartered buses hit heavy traffic that slowed them down substantially. They thought they were supposed to show up by 10:15, but they say they arrived at 10:25 instead, and couldn't get in.

"The person who headed this White House trip up came out and said, 'I'm sorry, the White House tour's off.' There were a lot of crying kids," parent Barbara Stine said.

I would like to go on the record and suggest that someone from the White House needs to get to work on re-arranging another visit for these kids ASAP.

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And if it was, he's likely still sleeping on the couch tonight...

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As an aside, I did a ton of laundry at home last week, and even a bit here on the road this week. I'm actually quite good at the laundry, I think. It's the folding and putting away that's not my favorite.
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To the person who found Bread Alive by searching for "being down the list on hubby's priorites", I'm saying a prayer for you and your husband, that he finds the grace to move you up on his list of priorities - right under God. As long as you both shall live.

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To the person who found Bread Alive by "the ends of marriage", you're in my prayers tonight. I hope you find reconciliation, rekindle your love, and find each other once again, before it's too late.

Good night, all. And God bless.
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Try to cram writing a post in-between putting one son down for his nap and the other one waking up from his nap.

Give it a title with a misplaced apostrophe.

"Do You Know Who Own's Trader Joe's"

C'mon, Halbrook. You're smarter than that.

I'm going to remove the offending apostrophe, having noticed it ~9 hours later. But wanted to go ahead and own up, so I don't get accused of changing history.
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traderjoes_bag.jpgI didn't.

We love Trader Joe's. We fall into the category of people who wish there was one closer (now, there's no good way to get to & from the one at Brentwood, with the I-64 closing/construction, and the other in STL is too far.)

I was floored - in a good way - learn about who really owns Trader Joe's. Literally floored.

A hint: It's "A huge German discount-grocery chain best known in the U.S. for no-glamor stores often located in marginal neighborhoods."

And they plan to open 75 more Trader Joe's in the U.S. this year.

Branding the experience is everything in business.

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