Tomorrow (Wednesday) night is the big GIMA panel discussion on Web Analytics, at which I'll be a panelist representing my employer (Omniture).
If you're in or connected to the industry (which includes most of my current and past coworkers, of course), please register and come out and join the event! It'd be great to see you!
The panelists (from the GIMA website):
Tim Doolittle
Tim Doolittle is the Vice President of Marketing Science for Charter Communications where he is responsible for Charter's direct marketing infrastructure, customer research, customer analytics, marketing performance measurement, and marketing finance. Mr. Doolittle has over 18 years experience in corporate finance, marketing strategy, marketing analytics, and direct marketing. His recent focus has been the development and application of customer specific insights to drive profitable revenue growth.
Prior to joining Charter Communications, Mr. Doolittle worked in management consulting with Ernst & Young, The Peppers & Rogers Group and most recently with CSC as a Principal in Customer Intelligence practice, specializing in customer interaction strategy.
As a consultant, Mr. Doolittle has worked with a variety of companies such as DIRECTV, SBC, Disney, Compaq, Schering Plough, The Vanguard Group, MetLife, Aramark, Cabela's, and Office Max. Mr. Doolittle holds a B.S. from the University of Missouri and an M.B.A. from Washington University in St. Louis.
Michael Halbrook
Omniture Consultant Michael Halbrook has been involved in interactive media in the St. Louis area for over 10 years. A decade ago, he managed and built the first websites for KPNT (105.7 The Point), WVRV (101.1 The River), and KXOK (97.1 The Rock.) He then moved into production, managing Interactive media projects and production for dozens of corporate clients at Avatar Studios. On the agency side of the business, he was a new media analyst and strategist at Rodgers Townsend, helping to grow the interactive discipline at RT, especially as a direct media discipline.
Seeing the power of the knowledge and analysis to support business decisions surrounding interactive media, he made the leap to a full-time analysis role. With media, production, and agency experience under his belt, he now supports Omniture Discover OnPremise customers as a business analyst and technical consultant.
His primary focus is on using Omniture Discover OnPremise to develop models for measuring and analyzing clients' online marketing and advertising efforts and the related web click stream data. His current client engagements include AT&T, Target, Cisco, Discover Financial, and Wells Fargo.
Colleen Zurliene
Senior Product Manager for Marketing Technologies at Enterprise Rent-A-Car. One of her areas of expertise is customer behavior tracking and analytics. In this capacity she plays a leadership technology role in implementation and ongoing management of various analytic tools used at Enterprise. These tools include a custom web logging and reporting application, CoreMetrics web analytics and the company's direct marketing database.
If you're in or connected to the industry (which includes most of my current and past coworkers, of course), please register and come out and join the event! It'd be great to see you!
The panelists (from the GIMA website):
Tim Doolittle
Tim Doolittle is the Vice President of Marketing Science for Charter Communications where he is responsible for Charter's direct marketing infrastructure, customer research, customer analytics, marketing performance measurement, and marketing finance. Mr. Doolittle has over 18 years experience in corporate finance, marketing strategy, marketing analytics, and direct marketing. His recent focus has been the development and application of customer specific insights to drive profitable revenue growth.
Prior to joining Charter Communications, Mr. Doolittle worked in management consulting with Ernst & Young, The Peppers & Rogers Group and most recently with CSC as a Principal in Customer Intelligence practice, specializing in customer interaction strategy.
As a consultant, Mr. Doolittle has worked with a variety of companies such as DIRECTV, SBC, Disney, Compaq, Schering Plough, The Vanguard Group, MetLife, Aramark, Cabela's, and Office Max. Mr. Doolittle holds a B.S. from the University of Missouri and an M.B.A. from Washington University in St. Louis.
Michael Halbrook
Omniture Consultant Michael Halbrook has been involved in interactive media in the St. Louis area for over 10 years. A decade ago, he managed and built the first websites for KPNT (105.7 The Point), WVRV (101.1 The River), and KXOK (97.1 The Rock.) He then moved into production, managing Interactive media projects and production for dozens of corporate clients at Avatar Studios. On the agency side of the business, he was a new media analyst and strategist at Rodgers Townsend, helping to grow the interactive discipline at RT, especially as a direct media discipline.
Seeing the power of the knowledge and analysis to support business decisions surrounding interactive media, he made the leap to a full-time analysis role. With media, production, and agency experience under his belt, he now supports Omniture Discover OnPremise customers as a business analyst and technical consultant.
His primary focus is on using Omniture Discover OnPremise to develop models for measuring and analyzing clients' online marketing and advertising efforts and the related web click stream data. His current client engagements include AT&T, Target, Cisco, Discover Financial, and Wells Fargo.
Colleen Zurliene
Senior Product Manager for Marketing Technologies at Enterprise Rent-A-Car. One of her areas of expertise is customer behavior tracking and analytics. In this capacity she plays a leadership technology role in implementation and ongoing management of various analytic tools used at Enterprise. These tools include a custom web logging and reporting application, CoreMetrics web analytics and the company's direct marketing database.
Leave a comment